About SEO
What is SEO?
Search engine optimisation is the work of making your business appear higher in Google and other search engines when people search for what you offer, without paying for each click.
How long does SEO take to work?
Local SEO and technical fixes often show results within two to three months. Competitive keywords in large cities can take six to twelve months.
Is SEO better than Google Ads?
They complement each other. Ads produce traffic immediately but stop when you stop paying. SEO takes longer but keeps producing results. Many businesses use ads while SEO builds.
Does a .ca domain help?
A .ca domain is a clear signal to Google and to customers that you are Canadian, which helps for Canadian searches. See our article on .ca vs .com for SEO.
Working with us
How much do you charge?
Local SEO from $1,200 a month, growth SEO from $2,500 a month and audits from $1,500, in Canadian dollars. See pricing.
Do I need a long contract?
No. Three months to start, then month to month.
Do you work outside major cities?
Yes, in every province and territory.
Can you work in French?
Yes. See French and bilingual SEO.
Do you guarantee rankings?
No. Nobody controls Google's results. We guarantee the work, transparency and clear reporting.
Ownership and access
Who owns the content and accounts?
You do. Your website, Google Business Profile, analytics and all content we create belong to you.
Do you need access to our website?
For most work, yes, through a user account we can remove at any time. We can also work through your web developer.
Local and bilingual SEO
What is the map pack?
The map and three business listings Google shows for many local searches. For local businesses, it often produces more calls than the regular results below it. See local SEO.
Do I need a physical address to rank locally?
You need a real business location to have a Google Business Profile, but service-area businesses can hide their address. Virtual offices and mailboxes break Google's guidelines.
Do I need a French version of my site?
If you serve Quebec, Ottawa-Gatineau, New Brunswick or national customers, usually yes. Businesses serving the public in Quebec also have legal requirements for French. See bilingual SEO in Canada.
Can you help with reviews?
Yes, with a simple, policy-compliant process to ask every customer. We never buy reviews or offer incentives for them.
See what is holding your rankings back
Get a free SEO review. A Canadian SEO specialist looks at your site, your Google Business Profile and your competitors, and tells you plainly what to fix first. No obligation.