SEO for home service businesses

When a furnace dies in January or a roof leaks after a storm, homeowners call one of the first three businesses in the map. We help contractors and trades be one of them, across the whole area they serve.

At a glance

  • Plumbing, HVAC, roofing, electrical
  • Renovation, landscaping and cleaning
  • Map pack and service-area rankings
  • Seasonal demand planning

Built for service-area businesses

Most trades go to the customer, so the setup is different from a shop with a storefront. Your Google Business Profile, service-area settings, website pages and reviews need to work together to show Google where you work and what you do.

Canadian seasons also drive demand. Heating calls spike in cold snaps, roofing after hail and wind storms, landscaping and decks in spring. We plan content and profile updates ahead of each peak so you are visible when the phones should be ringing.

What we focus on

  • Map pack rankings

    Profile optimisation, categories, services and photos of real jobs.

  • Service pages

    A page for each service you want more of, from emergency repairs to installs.

  • Service-area pages

    Useful pages for the towns and neighbourhoods you cover.

  • Reviews

    A simple process for your crew to ask happy customers for reviews.

  • Call tracking

    Know how many calls and quote requests search produces.

  • Seasonal planning

    Content and posts ready before demand peaks.

Common questions

Is SEO better than lead-generation services?

They work differently. Lead services charge per lead and often share leads with competitors. SEO builds visibility you own, so each lead gets cheaper over time. Many contractors use both while SEO builds.

Can I rank in towns where I do not have an address?

In organic results, yes. In the map pack, distance matters, so you will rank most strongly closest to your business address.

See what is holding your rankings back

Get a free SEO review. A Canadian SEO specialist looks at your site, your Google Business Profile and your competitors, and tells you plainly what to fix first. No obligation.