How we work

A clear process from the first conversation, with a named specialist, a written plan and a monthly report you can actually understand.

From first call to steady growth

  1. Free SEO review

    We review your site, Google Business Profile and competitors, then walk you through what we found on a short call.

    Free
  2. Audit and keyword research

    A full technical and competitive audit, and research into what your Canadian customers search for.

    Weeks 1–2
  3. Plan

    A written 90-day plan with priorities, targets and what you will see each month.

    Week 3
  4. Fix and build

    Technical fixes, page improvements, Google Business Profile and new content.

    Months 1–3
  5. Grow

    Ongoing content, links, local SEO and reviews, adjusted every month based on results.

    Ongoing
  6. Report

    A plain-English monthly report and call covering calls, leads, rankings and next steps.

    Monthly

What we need from you

  • Access

    Your website, Google Business Profile, Search Console and Analytics.

  • Knowledge

    A short monthly chat about your services, customers and news.

  • Photos

    Real photos of your team, premises and work when you can.

  • Feedback

    Quick approval of new pages and a sense of lead quality.

What a monthly report looks like

Every month you receive a short report in plain English, followed by a call. It leads with the results that matter to your business and ends with what we will do next.

Example monthly report summary (illustrative)
Month 4: calls from Google up, two new pages ranking, one issue to fixMonthly report
Results
Calls from your Google Business Profile, form leads and bookings from search, compared with last month and with the baseline before we started.
Rankings
Movement for your priority searches and map visibility across your service area.
Work done
Pages published or improved, technical fixes, links earned and profile updates, each listed.
Issues
Anything that needs your attention, such as a page that needs your approval or a listing that changed.
Next month
The priorities we have agreed, and why.

How we communicate

  • One point of contact

    Your SEO specialist answers your emails and leads your calls.

  • A monthly call

    Thirty minutes to review results and agree priorities, at a time that suits you.

  • Quick approvals

    Pages and changes sent for approval with clear explanations, never published without your agreement where approval is needed.

Common questions

How much of my time does SEO take?

An hour or two in the first month for interviews and access, then usually under an hour a month for the call and approvals.

Do you work with our web developer?

Yes. We often work directly with your developer or web agency on technical changes.

What happens if we stop working together?

Everything stays yours: content, accounts and profiles. We remove our access and hand over any notes you need.

See what is holding your rankings back

Get a free SEO review. A Canadian SEO specialist looks at your site, your Google Business Profile and your competitors, and tells you plainly what to fix first. No obligation.