Why industry experience matters
SEO principles are the same everywhere, but the details that decide who wins are not. A personal injury firm competes on trust and expertise under law society advertising rules. A furnace company competes on speed, reviews and being visible the moment the heat goes out. A manufacturer competes on whether an engineer searching for a specification finds them at all.
Knowing those details means less time explaining your business to us, fewer mistakes with regulated content, and a plan that starts with the searches that actually bring you customers.
Industries we work with
Law firms
Personal injury, family, immigration, real estate, employment and business law.
Home services
Plumbing, HVAC, roofing, electrical, renovation, landscaping and cleaning.
Dental and health clinics
Dentists, physiotherapy, chiropractic, optometry, medical and wellness clinics.
Real estate
Realtors, brokerages, property managers, mortgage professionals and developers.
Professional services
Accountants, financial advisors, insurance brokers, consultants and agencies.
Manufacturing and B2B
Manufacturers, distributors, industrial suppliers and B2B service firms.
What matters most, by industry
| Industry | Where customers come from | What usually decides rankings |
|---|---|---|
| Law firms | Map pack and practice-area searches | Practice-area depth, reviews, legal directories, trust |
| Home services | Map pack, often urgent searches | Categories, reviews, service-area coverage, seasonal pages |
| Dental and health | Map pack near home or work | Profile completeness, treatment pages, practitioner credentials |
| Real estate | Neighbourhood and seller searches | Local expertise content, agent profiles, reviews |
| Professional services | Local and question-led searches | Expertise, credentials, timely Canadian content |
| Manufacturing and B2B | Specification and capability searches | Capability pages, technical content, site structure |
Common questions
My industry is not listed. Can you help?
Probably. These are the industries we see most, not the only ones. The same principles apply to most local and B2B businesses. Ask for a free review.
Do you work with competing businesses in the same city?
We will not take on direct competitors in the same local market for the same services without telling you first.
See what is holding your rankings back
Get a free SEO review. A Canadian SEO specialist looks at your site, your Google Business Profile and your competitors, and tells you plainly what to fix first. No obligation.