Win the searches that become files
People searching for a lawyer are often under stress and want to act quickly. They look at the map pack, read reviews and click the firm that seems to understand their exact situation. Generic "we offer many legal services" pages lose to firms with a clear, specific page for each practice area and location.
Legal content also falls under Google's highest standards for trust, because it affects people's lives and finances. Content needs to be accurate, current for the right province, and clearly connected to qualified lawyers. We write with your lawyers' input and have them approve everything.
What we focus on
Practice area pages
A detailed page for each area you want more files in, specific to your province.
Lawyer profiles
Bios that demonstrate experience and credentials, linked to the work they do.
Local SEO per office
Profiles, citations and reviews for every office location.
Question-led content
Clear answers to the questions potential clients search before calling.
Legal directories
Presence on the Canadian legal directories that matter.
Compliant marketing
Content and reviews handled in line with your law society's rules.
Common questions
Do you follow law society advertising rules?
Yes. We follow the marketing rules of the law society in each province where you practise, and every page is approved by a lawyer at your firm before publishing.
How competitive is legal SEO?
Very, especially for personal injury and family law in large cities. Smaller practice areas and markets can produce results much faster.
See what is holding your rankings back
Get a free SEO review. A Canadian SEO specialist looks at your site, your Google Business Profile and your competitors, and tells you plainly what to fix first. No obligation.