Google Business Profile optimization

For most local businesses, the Google Business Profile produces more calls than the website. We set it up properly, keep it active, and help you earn the reviews that make customers choose you.

At a glance

  • Full profile audit and optimisation
  • Weekly posts and photo updates
  • Review requests and responses
  • Suspension and verification help

Small details, big differences

Your primary category alone can decide whether you appear for your most valuable searches. Missing services, outdated hours, a handful of low-quality photos, unanswered reviews and an inactive profile all quietly push you down the map results.

We go through every field and setting, align the profile with your website, and keep it active with posts, photos, offers and answers to questions. Then we track calls, website visits and direction requests so you can see what the profile produces.

What we do

  • Category and service setup

    Primary and secondary categories, services and products chosen from competitor and search research.

  • Profile content

    Description, attributes, hours, holiday hours and booking links completed accurately.

  • Photos and posts

    Regular posts and real photos of your team, work and premises.

  • Reviews

    A review request process for your team and professional responses in English and French.

  • Questions and messages

    Seeded and answered questions so customers see accurate information.

  • Problem fixing

    Duplicate listings, wrong pins, verification issues and suspension appeals.

Common questions

My profile was suspended. Can you help?

Usually. Most suspensions come from guideline issues such as address problems, keyword-stuffed names or category mistakes. We identify the cause, fix it and prepare the reinstatement request with the evidence Google asks for.

Should I put keywords in my business name?

No. Adding keywords that are not part of your legal or real-world business name breaks Google's guidelines and is a common cause of suspension.

See what is holding your rankings back

Get a free SEO review. A Canadian SEO specialist looks at your site, your Google Business Profile and your competitors, and tells you plainly what to fix first. No obligation.